14. January 2017 Mindset 0
I’m reading ‘Start With Why” by Simon Sinek – great and inspiring book! It tells you about the nature of leading, the power of having a higher cause, the inspiration. I love the example from the book: “Would hundreds of thousands of people many show up to the famous Martin Luther King speech ‘I have a dream’ if it was called ‘I have a 16 step comprehensive plan’.
If you think about Job’s “A computer for the rest of us”, Bezos’s “the everything store” or Google with “Organize the world information’, or recently Dove with their “Campaign for Real Beauty” – their products or services are embodiement of their purpose.
Tesla does not sell ‘modern computerized electric car with superb features’, it aims to ‘accelerate the world’s transition to sustainable energy’, and the ‘most compelling electric car of the 21st century’ is just means to their higher goal. Ikea has a vision of ‘to create a better everyday life for the many people’, and Nike is committed to ‘To bring inspiration and innovation to every athlete* in the world. * If you have a body, you are an athlete’.
The vision that is expressed in terms of passion, in terms of your best values, something you truly believe not only sells you well. It allows you to bring loyal customers, it brings talent who share vision with you and get inspired by it. It also gives you flexibility not to get stuck on a model that doesn’t work: their are many means to achieve the vision, it approves you to evolve and pivot. It brings integrity to you brand and organization.
My company vision is:
‘To create a unique rental experience where sharing is a choice, not a compromise’.
Building affordable shared housing with great service and unique community is just means to it.
I always start a conversation with a new tenant, partner or employee by sharing my vision.
It gives me strength to go through with choices and difficult decisions, to reject deals which may compromise the brands, it sells, and it brings superb people to stay with us.
Just picked that picture in our of our houses. It makes my heart melt, not with cuteness, but with the realisation that I’m one step further to my vision.
(c) No White Walls tenants 

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